Transform lives through an iPhone!

New Charity Era’s first product is an iPhone app designed to help the population of a poor village in Uganda. Raise the Village allows customers to construct a virtual village from scratch by building huts, schools, crop farms and more. The user also has the ability to buy collection items such as clothing, medical supplies and food. ALL of these items help contribute to the game play values of mind, health and spirit of the village.

Play a fun social game on the iPhone

Raise the Village is an iPhone application based on the fun "FarmVille"- style of gaming except instead of raising a farm, you raise a virtual village!

Buy virtual items to help your village grow

In order to grow your village, you must build your village population by buying virtual items such as shoes and food or even bigger items such as a school.

Virtual Items represent real life items to be delivered

If you buy a virtual mosquito net to help your virtual village, you are directly contributing toward a REAL mosquito net to be delivered to a REAL village in Uganda!

Experience real time feedback through pictures.

When we make our deliveries, we track every villager who receives an item. In doing this, we take a picture of each individual villager getting his or her new item and send this picture straight back to the users' iPhones!

How are we spending your money that you put into the game?

The in-game currency is called Florin, which is a very old currency once used in Uganda. To play the game, users convert their dollars to Florin, which they use to make choices about how they want to “Raise the Village.” For every item that a user purchases using Florin, money will be put toward a real-life delivery of that same item. For example, if a user buys a virtual mosquito net to help increase the health of his or her virtual village, we will use that money to help deliver a REAL mosquito net to the village in Uganda. By purchasing this item, you are helping to contribute toward the costs associated with delivering that item to the village. Any extra money that we make from these purchases is reinvested back into New Charity Era in order to allow us to establish long-term giving with as many different villages as we can. And because we are committed to providing users with feedback and results, we will take a picture of a person in the village receiving this mosquito net delivery and send it straight back to the iPhone of every user who purchased this item in the game.

The items we deliver are bought from within their local economy

We've studied the most effective ways to give and we realize that the long term impact can have negative consequences if we don't give the most efficient way possible. This is why we have partnered with as many local vendors as possible to provide us with these items that we are delivering to the village. This way, we aren't only helping the villagers but we are helping the local economy as well. Click here to see which items are currently offered!

Authenticity

It is important to us that all aspects of Raise the Village is authentic to the real village in Uganda. From the characters to the items that are in the game, we want this experience to give the users the feeling of actually traveling to Uganda and delivering these items themselves to nurture the villagers.